Always on the cutting edge, Sir Richard Branson, president of Virgin Atlantic, has set his company on a course towards further sustainability. Virgin Atlantic Airways has announced plans to fly commercial routes on a waste-based, synthetic gas fuel rather than typical jet fuel. The reconstituted fuel will produce half the carbon emissions. The technology making this possible was developed by LanzaTech and Swedish Biofuels. Test flights with the new fuel will commence in New Zealand within the next 18 months. The first commercial flights are expected to begin in China by 2014.