People care about food waste for all kinds of reasons, starting with moral issues such as global hunger, environmental reasons including carbon footprint (food waste decomposes in landfills into methane, a potent greenhouse gas), and even health concerns like obesity. Despite all the attention traditionally given to leftovers, food scraps, uneaten crusts of bread, our consumers seem to be especially concerned about food waste away from home, and they are willing to take steps to deal with it that have implications for restaurant branding and practices, particularly regarding portion control and choice of doggie bags.