Can McDonald’s and “Best of Green” be in the same sentence? At first it sounds like the mockumentary sequel to Best in Show. After all, those big golden arches are not only easy to see from the road, they are still to critics a figurative symbol of a dubious food supply, sprawl and our disposable society. The company is slow to change, too. Not only does it take a new item forever to appear on the menu, but ideas to make the company a more sustainable company are slow to catch on even if they are still just a dream.

But McDonald’s is changing. More of its locations are actually pleasant and even edgy, have wifi and are not the drab plastic prisons in which you spent your 1980s teenage years. On other fronts some catching up is still in order, as with its hazardous attempts at social media campaigns that have left its marketers’ faces as red as those strawberry sundaes.