In case you’ve been under a rock, the big news on the street is the incredible new Heinz Ketchup Packet which will apparently revolutionize french fry enjoyment for the 21st century. The packet contains a larger amount of ketchup than the traditional sachet and opens in two ways – the traditional “squeeze” and the newfangled “dip.” Blogs and other media are aflutter with excitement, and Heinz’s corporate communications department is no doubt popping the champagne at a veritable coup d’etat of publicity.