Single this Valentine’s Day? Not to worry – a new dating site based on a collaboration between the Ecologist and LoveandFriends.net launches today and calls for green, ethically minded singles. Online dating has increased in popularity the past couple of years as our busy society has progressed to an ever-present online world. And with sites for nearly every kind of person- from religious affiliations to ethnicities, to sites solely for military personnel, we are bound to have success in meeting the types of people we want to meet. And now with the launch of yet another dating site, we have the option to find our eco-soulmate.