I have to bite my tongue when I hear people claim how progressive Europe is when it comes to sustainability and consumerism. Take Amsterdam, where in May I worked and traveled for two weeks. True, bicycles are everywhere, public transport works, and you can find great locally grown food. But step into an Albert Heijn supermarket, and you will see that the capital of tulips and bicycles is also the capital of processed food, over-packaged in plentiful plastic.