Creating catchy names for vegetables leads to increased consumption in schools


With names like “Golden Corn Nuggets” or “Creamy Sweet Corn” do you think you would be more inclined to choose corn as your side dish when going through the cafeteria buffet? What about “Powerful Peas” or “Rainforest Smoothie?” Do they sound more tempting than a bowl full of peas and a glass of vegetable juice? Well, according to new studies, attractive names can compel elementary-aged children to eat more vegetables.

Researchers Brian Wansink and David Just from Cornell University, Collin Payne from New Mexico State University, and Matthew Klinger of Half Hollow Hills High School East, conducted various studies to explore whether the simple change of using attractive names would influence a child’s consumption of vegetables.


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