Brazilian biologist Alex Bager has been leading a crusade to raise awareness of a major but neglected threat to biodiversity in his country.Every year over 475 million animals die in Brazil as victims of roadkill, according to an estimate by Centro Brasileiro de Ecologia de Estradas (the Brazilian Centre for the Study of Road Ecology) or CBEE, an initiative funded and coordinated by Bager. This means 15 animals are run down every second on Brazilian roads and highways."The numbers are really scary and we need people to know about them," Bager said.To register cases of roadkill throughout the country, Bager came up with the idea of an app, now used by thousands of citizen scientists. And a national day of action in November saw hundreds of volunteers participate in events to highlight the impact of roadkill on biodiversity.