The United Nations World Health Organization (WHO) in partnership with the Coalition for Climate and Clean Air (CCAC) and the Government of Norway has launched a global awareness campaign on the dangers of air pollution – especially ‘invisible killers’ such as black carbon, ground-level ozone and methane – for the health of individuals and the planet.Titled BreatheLife: Clean air. A healthy future, the campaign aims to mobilize cities and their inhabitants on issues of health and protecting the planet from the effects of air pollution. Moreover, By WHO and CCAC joining forces, ‘BreatheLife’ brings together expertise and partners that can tackle both the climate and health impacts of air pollution.