Sustainability is a word tossed around much these days. But do consumers really care about buying sustainably? The answer is yes. More and more consumers are interested in sustainability, as surveys show.  A 2011 consumer survey by Nielsen found that 66 percent of socially-conscious consumers cited environmental sustainability as the most important issue from a list of 18 issues.So, how do you increase awareness of buying sustainably among consumers? The key is getting information to them. A study by Michigan State University researchers, published in 2014 in the Business and Economics Journal, looked at consumer awareness of fair trade information. The researchers found that informed consumers “are better positioned to make sound decisions and take the appropriate actions to address sustainability issues.” Providing access to “complete and accurate sources of information allows consumers to draw the connection between their consumption behaviors and social, and environmental sustainability,” the researchers concluded.