Californians who waste water will have to pay up to $500 a day for their extravagance under new restrictions approved Tuesday by the State Water Resources Control Board.

The move comes after the board concluded that voluntary conservation measures have failed to achieve the 20 percent reduction in water use that Gov. Jerry Brown was hoping for, reports The Associated Press.

In fact, a survey by the board showed a 1 percent increase in water use in May compared to the same month a year ago.