The technical standard for the first global consumer label for companies to buy wind power and other clean renewable energy has been launched today. The program is backed by companies including WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers. Effective from today, the WindMade standard allows interested entities to apply for use of the label to communicate the share of wind power and other renewable sources in their overall power consumption demand.